![]() In addition, the campaign will blanket two commuter train stations in Chicago in May (Clark & Lake and Millennium stations, respectively), and a film to run in movie theaters nationwide this summer. Immediately following the TV launch is a wide selection of print ads running in major national publications throughout the U.S. Future TV spots will rotate in throughout the year, each with unique footage and music from other artists, which will further add to the multiplicity of LC sounds and imagery showcased in the brand’s relaunch. The new LensCrafters three TV spots debuting with the campaign launch feature the track of legendary musician Donovan. “With that in mind, we decided to re-evaluate our brand story and reconnect with who we truly are as a brand.” “LensCrafters cares for the vision needs of thousands of people every day-it’s what we do, and it’s all we do,” said Frank Baynham, senior vice president and general manager, LensCrafters for Luxottica Retail. The TV spots end with the campaign’s iconographic-based tagline that expresses “I love LensCrafters,” using the symbols of an eye, heart and the letters ‘LC.’ It features a visual device of two hands creating a heart to “frame” many different things that everyday people love-from their kids, to their friends, hobbies and sunsets. On varied outdoor media and inside LensCrafters’ stores. and Canada, is also seen on LensCrafters’ own Web site, The campaign, which broke late last month with national print, television and online advertising in the U.S. ![]() NEW YORK-LensCrafters, part of the Luxottica Retail division of Luxottica Group has launched a new national multimedia advertising and marketing campaign, one that the company describes as a “new strategic platform,” which encourages consumers to “See What you Love, Love What you See.” The contents of this site may not be republished, reprinted, rewritten or recirculated without written permission.LensCrafters’ new communications platform takes a more emotional approach than recent campaigns. We forward your information to a lender you wish to contact so that they may contact you directly.Ĭopyright © 2023 Consumers Unified, LLC DBA ConsumerAffairs. Rather, we display rates from lenders that are licensed or otherwise authorized to work in Vermont. Home Warranty disclosure for New Jersey Residents: The product being offered is a service contract and is separate and distinct from any product or service warranty which may be provided by the home builder or manufacturer.Ĭonsumers Unified, LLC does not take loan or mortgage applications or make credit decisions. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. It is very important to do your own analysis before making any investment based on your own personal circumstances and consult with your own investment, financial, tax and legal advisers.Ĭompany NMLS Consumer Access #2110672 MORTGAGE BROKER ONLY, NOT A MORTGAGE LENDER OR MORTGAGE CORRESPONDENT LENDER Our content is intended to be used for general information purposes only. Companies displayed may pay us to be Authorized or when you click a link, call a number or fill a form on our site. ConsumerAffairs is not a government agency.
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